QR codes can grow sales in the High Street - IT Web and Cloud

QR codes can grow sales in the High Street

QR code are invaluable for interacting with shop customers who have mobile phone. By pointing a mobile phones camera at the QR code the users are taken to a digital page where they can find out more about a product, fill a form requesting contact or purchase the product. Five areas where QR codes benefit […]

author Liam McMullen
Updated May 10, 2022
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QR codes can grow sales in the High Street

QR code are invaluable for interacting with shop customers who have mobile phone. By pointing a mobile phones camera at the QR code the users are taken to a digital page where they can find out more about a product, fill a form requesting contact or purchase the product.

Five areas where QR codes benefit Retail

1 Shop Front: Let people scan your shop front products and, for example, play a small game. If they win, they can enter the store to get their discount. It’s a great way to engage with your customers and encourage customers to pop into the shop and interact with staff. Passing customers are encouraged to scan; they should see a promotional message, for example, “Scan Me!” “Scan to Win!” or “Scan to get a
Promo!” If, for instance, a TV was in the shop window, then it could be playing a visual explanation of how the customer can benefit.

2 In the Shop, place a QR code on each product, explaining to customers using a short video or web page how to use it and its related benefits. Let people scan a QR code attached to your products, let them purchase want they want from your e-commerce and deliver it straight to their homes.

3 On Shop product QR codes can operate as a digital info page to reach more customer engagements and let them buy your product. It’s a free opportunity to do marketing for your goods! Having a “call for action” with your QR code and correctly positioning it at eye-level, will get your customers’ attention and can result in more scans! Most shops forget to add a call for action to make people scan, for example, “Scan and win!” or “Scan to get manager’s discount

4 Have customer-facing staff display a QR code as a name badge so customers can follow up as they will have the name and contact information now on their mobile phone.

5 In- Shop checkout You can allow shoppers to purchase the products they like in the store online and get it delivered straight to their homes if they want. Place a QR checkout code on the product packaging to initiate the process for customers who prefer anonymous shopping.

QR Code come in several types and can direct customers to any of the following platforms:

Web SitesSocial MediaVideosPlay Audio
Discount CouponsRating PagesContact InfoOpen App
Information pagesEvent InfoDisplay ImageFacebook

Below are examples of QR codes:

Data around the use of QR codes can be gathered and include the number of interactions the date and time the interaction occurred, and the sale was achieved.

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